Founded in 1951 in Matsubara-cho, Minami Ward, Hiroshima City (currently near the south entrance rotary of Hiroshima Station, which is under construction), our company has been committed to the philosophy of “creating sweets with heartfelt dedication for the smiles and happiness of our customers.” For over 70 years, we have been engaged in the manufacture and sale of both Japanese and Western sweets. Our flagship product is the “Momiji Manju,” and we have developed numerous hit products such as the Japanese-Western fusion “New Heike Monogatari” and the fresh-style “Nama Momiji.” We continue to innovate beyond our classic favorites, offering a wide variety of collaboration products and seasonal limited editions. Corporate Philosophy: “Sincerity” Sincerity means wholeheartedly dedicating ourselves. We strive to create delicious sweets with genuine care. Management Philosophy At Nishikido, we make sweets with heartfelt dedication for the smiles and happiness of our customers. “Hundred Trials, Thousand Improvements” Try a hundred times and refine it a thousand times. Every day is a challenge, and we must not stand still. We want to continue challenging ourselves to create delicious sweets. Nishikido’s Five Commitments 1. Nishikido is committed to thorough food hygiene, ensuring safety and peace of mind in our food products. 2. Nishikido is particular about using high-quality raw materials, such as premium underground water, high-quality azuki beans from Hokkaido, and rice flour from Hiroshima Prefecture. 3. Nishikido delivers freshly made sweets from our factory, which operates year-round without holidays. 4. Nishikido employees greet customers with their brightest smiles. 5. Nishikido, guided by the motto “Hundred Trials, Thousand Improvements,” continually hones our skills and challenges ourselves to create delicious sweets.